 |
| |  |
Home In This Issue Email a Friend EasyPrint
 | |
|
PROMOTE YOUR WEB SITE
Search engines: bring 'em on!
By James D. Cimino
In my last article, we talked about some of the "tools of the trade"; ways to help drive traffic to your Web site. In this article, we'll talk about how to make your Domino Web site Internet search engine "friendly" and how to tweak your pages so they will get indexed.
Search engines Also called "spiders" or "crawlers", search engines constantly visit Web sites on the Internet in order to create catalogs of Web pages. It usually requires no special work on the part of Web masters for their sites to be included in the catalog created by search engines (although, without any special attention, quality, position, and description all is left up to the whims of the gods). Alta Vista is an example of a search engine. Table A lists the leading search engines, and some of their characteristics.
| Alta Vista |
full-text |
Yes |
URL |
No |
4 -6 Weeks |
Yes |
| Excite |
full-text |
No |
No |
Some |
4 -6 Weeks |
Yes |
| HotBot |
full-text |
Yes |
Yes |
No |
4 -6 Weeks |
Yes |
| InfoSeek |
full-text |
Yes |
URL |
No |
4 -8 Weeks |
Yes |
| Lycos |
abstract |
No |
No |
Yes |
2-4 Weeks |
Yes |
| WebCrawler |
full-text |
No |
No |
Yes |
6 -7 Weeks |
Yes |
Full text or abstract The content entry in Table A shows whether the engine catalogs the full-text of a page or instead creates a description or abstract based on a page's text. Full-text may be better because it ensures that every word from your Web site will be available to match keywords entered by those consulting search engines. "Mostly full-text" generally means that an engine may exclude certain common words.
Index date The search engines may go out nightly to find new Web pages, but that work means nothing if the search engine catalogs aren't updated with this new information. From the index date, you can get an idea of how long it might take for your site to show up.
Page popularity used Some search engines determine the popularity of a page by analyzing how many links there are to it from other pages. Pages that are more popular may turn up earlier in a search over less popular pages, or popularity may be used in other ways. [There are some engines, like http://www.goto.com, that list sites that pay a fee higher in the search results than those who don't. This is a misleading practice that can prove very disappointing to users. --DG]
[ Next ]
|
|
-- Advertisement --
Learn Notes and Domino 7 at your place and pace!
Learn Notes and Domino in your office and/or home! TLCC's highly acclaimed distance learning courses for users, developers, and admins will enhance your career and your resume.
The many included activities and demos will make you a pro! Expert instructor help is a click away. WebSphere courses are also available!
Click here to try a FREE demo course!! |
-- Advertisement --
Now for the first time, real-time dashboards within Notes!
No more tedious report iteration and endless data exporting! The New IntelliPRINT Dashboard Reporting now empowers you to easily create analyzable widgets and real-time dashboard reports. Your business managers can then quickly customize, extend, and analyze these dashboards to their heart's content!
All from within your Lotus Notes data, all in real-time!
Download your Free Trial today! |
Copyright © 1998-2008, ZATZ Publishing. All rights reserved worldwide.
|