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Search engines: bring 'em on! (continued)
To create a block of hidden text, create one to three paragraphs of text that you want to hide. Before the first paragraph (one line above it) place the following HTML comment tag:
After the end of the text block (one line below it), place the following comment ending tag (notice the bang [!] mark in the beginning tag, but not in the ending tag):
Everything between these tags will be considered a comment and will not be displayed in the browser window. You can use this trick to include your META tag information, and browsers that do not support META tags will be able to index the same key words. You can even repeat your list of keywords within these hidden text blocks. Use caution, as some search engines interpret this as spamming, and will ignore the entries all together. Don't repeat the keyword list more than three times.
META tags
META tags are useful in helping make up for the lack of text on your pages, not as a way to successfully anticipate every keyword variation a person might enter into a search engine. The best approach for Web page design and site indexing is to have good, descriptive pages with good titles and text that is not buried on the bottom of the page by JavaScript, frame tags or tables. The META tags are a tool to get around these aforementioned problems. [Also, some search engines only catalog META tags. -- DG]
So what, really, are META tags? META tags are tags designed explicitly to live in your HTML code intended not for the browser, but for the search engine robots themselves. Many search engines, during a scanning pass, find an HTML file. If they see META tags, they use that data specifically for their search engine database. Here's are some of the META tags used on DominoPower's home page:
<META NAME="Author" CONTENT="DominoPower Magazine">
<META NAME="Publisher" CONTENT="Component Enterprises">
<META NAME="Publisher-Email" CONTENT="info@dominopower.com";>
<META NAME="Keywords" CONTENT="Notes, Lotus Notes, Domino, Lotus Domino, cc:Mail, Lotus cc:Mail, Lotus, Exchange, Microsoft Exchange, Web Server, Groupware, email, E-mail, electronic mail, Domino.Doc, Domino.Merchant, Domino.Action">
<META NAME="Description" CONTENT="DominoPower Magazine is a free monthly how-to journal about Lotus Notes and Domino. Each issue will offer great ideas and helpful techniques designed to help Notes and Domino users and administrators get the most out of their Notes and Domino installations. Notes and Domino users will also be able to view the latest news about Notes and Domino-related happenings, read product reviews, and interact with other Notes and Domino users as well as with vendors of Notes and Domino-related software and hardware products.">
<META NAME="Content-Language" CONTENT="en-US">
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